Understand who's really in your audience, what content pulls them in, and how to earn what they're actually worth. The first read is free and needs nothing from you.
Not sure where you stand? Take the five-question audience check first →
Your category · Your cadence · Hosted by you · Styled from your own cover art
Who they are, what they do, why it matters to them, why they press play, and when they listen.
One cross-platform picture — reach, engagement and audience quality in a single view, instead of four dashboards.
Built from your own platform analytics — you'll be asked to share access or screenshots from wherever you host and post.
Plain-language reading after every section — you're never left interpreting a chart on your own.
A clear picture of what this tells you about your audience — and what it doesn't yet.
You'll be able to describe your audience out loud — in a pitch, on a call, or in an email.
What's working across your catalogue, what your audience still needs, and what to make next.
Discoverability read — your name, titles, topics and presence, as a new listener finds them.
What's working across your catalogue — and why it works, not just that it does.
Fully-worked content ideas built on the gaps between what your audience needs and what you've made.
What’s resonating right now — a read on your most recent episodes, and in the full audit your strongest and weakest across the whole catalogue.
You'll know what to make next and why — instead of guessing at topics or guests and hoping it works.
Your commercial position, the brands already sitting in your audience, and the document that gets you paid.
Your commercial positioning — where your audience sits on reach × relationship, what that makes you worth to an advertiser, and which route fits: programmatic, host reads, sponsorship or partnership.
A creative strategy for monetisation — named brands whose customers are already in your audience, each with a worked brief.
An advertiser kit you can send — your audience, your evidence, your rates and your revenue gap in pounds, in one document built for the person on the other side of the pitch.
Something you can actually send a brand — your positioning, an idea and an audience view, instead of a screenshot of your download stats.
The difference between the two isn't effort — it's how much we can see. The free audit reads what's publicly visible about your show. The full audit reads that and your own analytics, together.
Not sure which you need? Take the five-question check — about a minute, and it tells you where your gaps actually are.
A free audit for a fictional show, Trading Hours — a weekly food and drink business podcast. Click through the three layers. Everything sharp is what you get for nothing; everything blurred is what your own analytics unlock.
Food & Drink Business · Weekly · Hosted by Nadia Okonjo · Audit run July 2026 · Styled from the show's own cover art · Illustrative example
Trading Hours is one of very few shows where the person listening owns the business. Not aspiring to, not working in one — signing the lease and doing the payroll. The episodes that pull hardest are the ones with real figures in them: rent, margins, what a bad December actually costs. Listeners arrive during setup and stay through the first two years of trading, which is the exact window when every supplier decision gets made for the first time. This is a small audience of people with buying authority.
Returning listeners: 64% — well above the category norm of 41%.
Your name — "Trading Hours" does two jobs at once: it says retail, and it says the hours nobody sees. A new listener knows the show is about running the business, not dreaming about it.
Your titles — figure-led and specific. The episodes naming a real number in the title are the ones being shared. That's a repeatable format, not a run of luck.
Staying on topic — 94 episodes across 24 months without drifting from the subject. A tight editorial spine, and rarer than it sounds.
Where you show up — audio, 25 video episodes and 50 clips, with Instagram engagement at three times the category median. The social side is doing more work than the audio numbers suggest.
The figure in the title is doing the work. It names a fear owners already have, and it was saved more than it was shared — people are keeping it to come back to.
Shared far more than it was saved. A specific number and a clear antagonist travels further than advice does — this is the one that reached people who don’t follow you.
People who started it finished it, but fewer started. The title names the topic without naming the stakes — the episode is stronger than its packaging.
68% still listening at the midpoint. Biggest single drop at 24 minutes.
The whole of layer three sits in the full audit. This is what it contains for Trading Hours — the headings are real, the detail is what you're paying for.
Targeted reach × community — the value exchange quadrant. Brand partnership and membership fit; programmatic undersells this audience badly.
£1,140 / month
The difference between what this audience is worth and what the show earns today.
The free audit gives you layers one and two in part. The full audit unblurs everything above, built from your own analytics.
See the two options →Tell us where to find your show, and whether you want the free read or the full audit.
Only for the full audit. Share access or screenshots from wherever you host and post — that's the only homework. The free read needs nothing from you.
Audience, content and monetisation, translated into plain language, with a plan you can act on immediately.
The audit tells you what your audience is worth. Goodies is how you get paid for it.
And every decision you make — what to record next, who to guest, what to charge a brand — depends on the answer to the second question, not the first.
This audit tells you — and then gives you a plan you can act on immediately.
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